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Privacy Policy

Last updated: 16 July 2026

This Privacy Policy explains how APAR Cable Solutions (“APAR”, “we”, “us” or “our”), the light-duty cables division of APAR Industries Limited, collects, uses and protects information when you visit aparwiresandcables.com (the “Website”) or contact us through it.

Information we collect

Information you provide. When you submit an enquiry, quote request, dealership application or contact form, we collect the details you enter — typically your name, company or firm, city/state, mobile or WhatsApp number, email address and your message or requirement.

Information collected automatically. Like most websites, we and our analytics providers automatically collect limited technical information such as your IP address, browser and device type, referring page and the pages you view, using cookies and similar technologies.

How we use your information

  • To respond to your enquiries, quotes and dealership requests and provide the information or support you ask for;
  • To connect you with our sales team or an authorised distributor;
  • To operate, maintain, secure and improve the Website;
  • To send you product or marketing communications where you have consented, and
  • To comply with legal and regulatory obligations.

Cookies and analytics

We use cookies and analytics tools (including Google Analytics) to understand how the Website is used and to improve it. You can control non-essential cookies through the consent banner and your browser settings. Disabling cookies may affect some features.

How we share information

We do not sell your personal information. We may share it with: our group companies within APAR Industries; authorised distributors relevant to your enquiry; service providers who help us operate the Website, communications and analytics; and authorities or advisers where required by law or to protect our rights. Any service providers are required to safeguard your information.

Data retention

We keep enquiry and contact information for as long as needed to respond to and follow up on your request, to maintain business records, and to meet legal requirements, after which it is deleted or anonymised.

Your rights

Subject to applicable law, you may request access to, correction of, or deletion of your personal information, and may withdraw consent to marketing at any time. To exercise these rights, contact us at cable.solutions@apar.com.

Security

We apply reasonable technical and organisational measures to protect information against loss, misuse and unauthorised access. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-party links

The Website may link to third-party sites (including apar.com and app-store listings). We are not responsible for the privacy practices of those sites; please review their policies.

Children

The Website is intended for a business audience and is not directed at children. We do not knowingly collect personal information from children.

Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date above shows when it was last revised.

Contact us

APAR Cable Solutions, APAR house, Bldg no. 4 & 5, Corporate Park, V.N. Purav marg, Chembur, Mumbai – 400 071, India
Email: cable.solutions@apar.com